STOP REPLAYING LOST DEALS
Know where the conversation changed and what to do differently next time.
Apply to C3
BEHAVIORAL INTELLIGENCE FOR PEOPLE WHO SELL, LEAD, AND BUILD
See what other salespeople miss.
The buyer told you the price was too high. That was not the real reason. C3 trains you to read the signal beneath the words, find the decision that is actually stuck, and lead the conversation forward.
29+ years in business and leadership6,350+ people trainedFBI-trained behavioral analysis
CONNECT · CLARIFY · CONVERT
WATCH · 3 MINUTES 43 SECONDS
It’s your move.
The buyer just gave you a signal. What you do next determines whether the conversation moves forward or dies politely.
THE COST OF ALMOST
What would one or two more deals a month change?
Another hire. A stronger team. The ability to stop taking bad-fit clients. More room to invest, breathe, and be present with the people who matter.
Your mission cannot help people who never become clients. When the conversation fails, the cost is bigger than the commission.
Qualified conversations / month
Average client value
Close-rate improvement
POTENTIAL MONTHLY UPSIDE$18,000
WHAT CHANGES WHEN YOU CAN READ THE ROOM
The win is bigger than one closed deal.
LEAD UNDER PRESSURE
Walk into the conversations that affect your income and reputation with a plan you trust.
PROTECT YOUR INCOME
Recover opportunities that used to die behind polite objections and vague follow-up.
BECOME THE LEADER THEY TRUST
Make clearer decisions, coach stronger conversations, and steady the room when pressure rises.
GET YOUR LIFE BACK
Build confidence that follows you home instead of carrying every missed opportunity into your family.
BUILD AN ADVANTAGE THAT STAYS
Leave with judgment, language, and behavioral instincts that do not disappear when the coaching ends.
PSYCHOLOGY, NOT SCRIPTS
The conversation changes when you can see the decision.
Most sales training gives every buyer the same script. C3 gives you a repeatable way to understand the person in front of you.
READ
Notice the words, shifts, tension, and signals most sellers miss.
DIAGNOSE
Find the fear, uncertainty, or value gap behind the stated objection.
ADAPT
Change the question, pace, proof, or position in real time.
LEAD
Help the buyer make a clear decision without pressure or manipulation.
THE WORK IN MOTION
Not more information. Better performance under pressure.
participants improved in a recent 12-week cohort
average reported performance growth across the group
in added value reported across the cohort
THE DIFFERENCE
Your calls become the curriculum.
We listen to the hesitation. We find the moment trust dropped. We rebuild the question. Then you practice it in THE SIM until the better response is available when the pressure is real.
Explore the resultsCohort figures are aggregate, self-reported performance outcomes and do not guarantee future results.
THE C3 BEHAVIORAL PSYCH LAB
What if you could see exactly why the deal slipped away?
Not a generic score. Not “keep practicing.” THE SIM shows you the hidden signal, the move that weakened the conversation, and the precise adjustment to make before the next prospect is on the line.
01 · SEE THE BREAK
Your blind spot becomes obvious.
THE SIM finds the moment the buyer revealed what mattered and shows where your response moved away from the decision.
Know what happened. Know why. Know what to do next.02 · READ WHAT OTHERS MISS
The buyer said one thing. THE SIM shows what it meant.
See connected and missed buying signals, the emotional meaning beneath the words, and the response that could have moved the conversation forward.
This is the unfair advantage of seeing the conversation beneath the conversation.
03 · BUILD THE INSTINCT
Practice pressure without paying for the mistake.
Choose from real-world industries, buyer types, and difficulty levels. Rehearse the conversations that determine your income until the stronger response becomes automatic.
One hundred scenarios. Real call analysis. Your next level on demand.MEASURABLE PERFORMANCE · 12-WEEK EXAMPLE
From knowing the material to owning the moment.
A baseline gives us the truth. Weekly call review and SIM practice create the correction. Reassessment shows whether the new behavior holds under pressure.
C3 PERFORMANCE LAB · 12 WEEKS
Stop wondering why the deal died.
Most programs give you more content. Performance Lab gives you a way to see what happened, fix it, practice the correction, and prove you are getting better.
Apply for Performance LabBY WEEK 12, YOU WILL BE ABLE TO
Read the room
Catch uncertainty, resistance, and emotional shifts before they become a dead deal.
Find the real no
Separate the stated objection from the fear, risk, or value gap actually blocking the decision.
Adapt in real time
Know when to challenge, slow down, reframe, add proof, or stop talking.
Repeat your wins
Leave with your own playbook, scorecard, objection inventory, and a plan for the next 90 days.
WHAT YOU GET
Your actual conversations become the training.
No generic scripts. No motivational fog. Every part of the Lab exists to change what happens on the next real call.
- Weekly implementation with EddieTurn the curriculum into decisions, language, and behavior you can use immediately.
- Private real-call reviewFind the exact moment trust, clarity, urgency, or value broke down.
- Unlimited THE SIM practiceRehearse high-pressure buyer scenarios without gambling a live opportunity.
- Read the Room scenariosTrain your eye to catch behavioral signals most salespeople never notice.
- Personal conversation playbookBuild a practical system around your buyers, your offer, and your natural voice.
- Baseline, scorecards, and final reassessmentSee the movement. Do not rely on motivation or a flattering gut feeling.
THE PERFORMANCE PROMISE GUARANTEE
Complete the training, attend the sessions, use THE SIM, and submit real calls. If your final reassessment shows no measurable improvement in the three behavioral areas established at the start, C3 will continue supporting you for up to 60 additional days at no charge.
WHAT CHANGED AFTER THE TRAINING
Better conversations create better outcomes.
Selected client and colleague testimonials from the I Power Academy archive.
VERIFIED CLIENT MESSAGE
13% higher close rate in 35 days.
Jaled reported that his team was closing more deals after combining psychology-based training with THE SIM.
VERIFIED COACHING MESSAGE
The skill transferred to her client.
A coach used the work in her own practice, then watched a student move from fear and avoidance to genuine excitement about taking action.
LEADERSHIP · ADAPTABILITY“Eddie is a natural leader. He taught me to adapt, close, and even overcome my fear of public speaking. Brilliant.”
Rhiannon Hjort · Head of Business Development
COMPANY GROWTH · CULTURE“Working with Ed was a game-changer. He’s a leader, motivator, coach, and results-driven executive. Under his guidance, we scaled a small IT training firm to over $75M in revenue in just three years.”
Gerald Stafford · President & CEO, Fourth Dimension Technologies
BUILT BEYOND THE CLASSROOM
Three environments. One ability to change performance.
The work has been applied in hospitality growth, technology education, and military career transition programs where the outcome mattered far beyond a practice call.
OYO Hotels
Florida growth outperformed every other acquisition effort within four months.Eddie helped sharpen market positioning, acquisition conversations, leadership focus, and execution across the Florida initiative.
127%Florida growth within four months, surpassing all other acquisition efforts
Technology Training Institute
Built the enrollment and leadership engine behind major eight-figure growth.The work connected marketing, admissions, sales coaching, employer relationships, and leadership into one operating system rather than a collection of departments.
$75M+revenue scale reached during the company’s growth
U.S. Army
A $13 million training contract built to turn military experience into civilian career momentum.Veterans developed the technical, professional, and communication skills needed to compete for new careers. Participants moved into roles with Microsoft, CompTIA, local and regional employers, and network engineering positions supporting Aberdeen Proving Ground.
$13MU.S. Army training contract supporting veteran career transition
Historical engagement summaries. Outcomes vary by participant, organization, market, and implementation.
THREE WAYS TO BUILD YOUR ADVANTAGE
Choose the level of access your next result requires.
Start independently. Build the skill live around your real calls. Or privately engineer the business and the person leading it.
C3 Ignite
Learn independently. Get expert eyes on the calls that matter.Build the skill on your schedule, pressure-test it inside THE SIM, then have Eddie’s coaching team show you what you cannot hear in your own calls.
BUILT FORFor the motivated seller who wants the complete C3 system, THE SIM, and focused feedback without joining a live coaching cohort.
THE OUTCOMEBuild stronger behavioral instincts, find recurring mistakes in your calls, and know exactly what to practice next.
$3,997
- Complete C3 behavioral sales curriculum
- Full access to THE SIM and 100 real-world scenarios
- Nine expert call reviews over 90 days
- Three submitted calls reviewed each month for three months
- Focused feedback on missed signals, trust gaps, and costly habits
- A clear correction and practice priority after each review
- Behavioral reading, objection, and decision frameworks
- Lifetime access to the core training
C3 Performance Lab
Twelve weeks of live coaching built around your real conversations.Your calls become the curriculum. Eddie finds the exact moment trust or value broke, rebuilds the move with you, and THE SIM helps make the correction instinctive before the next real buyer.
BUILT FORFor coaches, consultants, founders, and high-ticket sellers who are done guessing why qualified buyers disappear.
THE OUTCOMEWalk into high-stakes conversations calmer, read hesitation earlier, recover slipping deals, and repeat your best sales behavior on command.
Cohort enrollment is limited by call-review capacity. Investment and payment options are discussed after application.
- Weekly live implementation and coaching with Eddie
- Private review of your real sales calls
- Unlimited THE SIM pressure practice
- A personal objection inventory and conversation playbook
- Baseline measurement and final reassessment
- Specific corrections for questions, pacing, proof, and positioning
- A 90-day plan for protecting and repeating your gains
- Up to 60 additional days of support when guarantee requirements are met
Private Business Builder
One business. Two experts. Nothing left to chance.This is the private path for business-wide change—not another course. Eddie works on the commercial machine. Amanda strengthens the person carrying it.
BUILT FORFor the founder or leader facing a pivot, stalled growth, an unclear offer, or a business that can no longer depend on them for every decision.
THE OUTCOMEValidate the right opportunity, sharpen the offer, build the go-to-market path, strengthen leadership, and remove the human constraints slowing execution.
Private access is deliberately scarce. Investment and payment options are discussed only after fit is established.
- Business, offer, and market diagnosis
- Founder performance and decision support
- Go-to-market and revenue-path design
PRIVATE 1:1 COACHING + BUSINESS BUILDINGNOT A GROUP PROGRAM
Two experts. One business. Nothing left to chance.
A limited private engagement for the founder or leader who knows the business problem and the human problem are often the same problem wearing different clothes.
Build the machine
Eddie works directly on the offer, positioning, go-to-market strategy, sales conversations, pipeline, leadership, hiring, and team performance. He finds the expensive gap and helps engineer the business that should exist on the other side of it.
AMANDA SECRAN, LCSW · PRIVATE 1:1
Strengthen the person driving it
Amanda does what a book, podcast, or motivational audio cannot: she works privately with the fear, identity, anxiety, limiting beliefs, and physical stress response showing up while the stakes are real. The outcome is faster execution, fewer self-imposed delays, and a leader able to carry the plan.
WHY AMANDA UNDERSTANDS THE REBUILD
She has lived it.
Amanda built a successful business, lost most of it in the 2008 crash, and rebuilt her work and client base by applying the psychology of success to herself. She did not study reinvention from a safe distance. She pushed through crushing anxiety, rebuilt her confidence, and created success again.
CONFIDENTIAL NFL COACHING CASE
From imposter syndrome to trusted leadership.
An NFL coordinator entered the offseason with his confidence, health, family life, and future inside the organization under pressure. Over three private months, Amanda helped uncover the imposter syndrome behind the performance decline, rebuild his confidence, create a leadership plan, and reconnect with his players. He secured a longer-term position, advanced within the organization, and entered the next season healthier, steadier, and more connected at home and with his team.
Identifying details are withheld to protect client confidentiality.
THE PRIVATE ADVANTAGE
Build the business without losing the person.
Eddie builds the commercial machine. Amanda helps develop the leader capable of carrying it without sacrificing health, confidence, relationships, or the mission behind the work.
See the founder advisory pathPrivate means private.
Eddie personally reviews as many real sales calls as you submit. Amanda works privately on the performance barriers underneath the business. The roster stays small enough to protect that access. When it is full, enrollment closes.
Request private 1:1 accessBEFORE YOU DECIDE
Direct answers.
Is C3 another script-based sales course?
No. Scripts tell you what to say before you know what the buyer is thinking. C3 trains you to read what is happening, diagnose the real hesitation, and adapt without sounding rehearsed.
Who is C3 designed for?
C3 is built for coaches, consultants, founders, high-ticket sellers, and leaders whose results depend on important conversations. It is especially valuable when one or two better decisions each month materially change the business.
What is the difference between Ignite, Performance Lab, and Private Business Builder?
Ignite is the independent training path with THE SIM and focused expert call review. Performance Lab adds twelve weeks of live implementation around your real calls. Private Business Builder is direct 1:1 work on the business, the revenue system, and the leader carrying it.
Will Eddie personally review my calls?
Yes. Performance Lab includes private review within the program structure. Private Business Builder includes deeper direct access and review of as many relevant calls as you submit during the engagement.
Can Eddie help when the problem is bigger than sales training?
Yes. Private advisory can address positioning, offer design, buyer fit, lead flow, conversion, leadership, hiring, business pivots, and the commercial system connecting them.
ONE CONVERSATION CAN SHOW YOU THE GAP
Bring Eddie the real problem.
It may be a sales call. It may be a stalled offer, a broken pipeline, a leadership problem, or a business pivot you cannot afford to guess at. Start with the truth and determine the right next move.
Start your applicationeddie@ipoweracademy.com